Brad Layland: The Focus Group – Fundraising

Brad Layland is the CEO of The FOCUS Group. He lives in St. Augustine, Florida, where he is a founding parent and serves on the board of trustees for Veritas Classical School. In addition, he serves on the boards of directors for Young Life St. Augustine, Christian Surfers US, the Reid Saunders Association, and Young Life of Greater New York, and is an elder at Good News Church. Brad received his BA in Communications from the University of Florida and his MA in Theology from Fuller Seminary.

The FOCUS Group is a fundraising consulting firm serving Christian nonprofits around the US and internationally. In recent years, it has served Geneva School of Boerne (TX), Veritas School (Richmond, VA), Paideia Academy (Knoxville, TN), Cedar Tree Classical Christian School (Ridgefield, WA), Faith Christian School (Roanoke, VA), Westminster Academy, (Memphis, TN), Covenant Christian Academy (Harrisburg, PA), Regents School (Charlottesville, VA) and the ACCS itself.

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The Focus Group Practicum

WORKSHOP SESSIONS:

Key Principles of Fundraising

Fundraising is not about the latest technology or tactics – it’s all about relationships and developing lifelong partnerships who are excited about investing in your mission! Learn the time-tested principles behind a more sustainable – and more satisfying – approach to raising all the money your school needs to fulfill its mission.

The Taking Donors Seriously® Framework

Whether you are working to raise a $50,000 annual fund or $5 million for new buildings, the framework is the same. Learn the five key elements of a more relational, strategic approach to fundraising: Case, Leadership, Prospects, Strategy and Plan.

Deep Dive: Prospects

The 80/20 rule applies even to fundraising – so why handle every donor the same way? Learn how to develop, segment and prioritize your prospect list, assign a “target high” and a “target low” to each donor, and determine the appropriate cultivation strategy for each one. Deep Dive: Leadership You don’t have to do it alone! There are many valuable roles that volunteers can play in your school’s fundraising effort. We’ll go into more depth on each of those key roles, and discuss how to recruit your own team of volunteer leaders.

Bonus: The Case for Support

The FOCUS Group will provide participants access to our e-learning videos on how to develop and use a Case for Support, and provide a 1:1 follow-up call with a consultant to review a draft Case. ABOUT AND BIOS: The FOCUS Group is a fundraising consulting firm serving Christian nonprofits around the US and internationally. In recent years, it has served Geneva School of Boerne (TX), Veritas School (Richmond, VA), Paideia Academy (Knoxville, TN), Cedar Tree Classical Christian School (Ridgefield, WA), Faith Christian School (Roanoke, VA), Westminster Academy, (Memphis, TN), Covenant Christian Academy (Harrisburg, PA), Regents School (Charlottesville, VA) and the ACCS itself.

 

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