The Focus Group
The FOCUS Group is a fundraising consulting firm serving Christian nonprofits around the US and internationally. In recent years, it has served Geneva School of Boerne (TX), Veritas School (Richmond, VA), Paideia Academy (Knoxville, TN), Cedar Tree Classical Christian School (Ridgefield, WA), Faith Christian School (Roanoke, VA), Westminster Academy, (Memphis, TN), Covenant Christian Academy (Harrisburg, PA), Regents School (Charlottesville, VA) and the ACCS itself.
Brad Layland, CEO of The FOCUS Group, has over 25 years of fundraising and consulting experience to draw from as he partners with organizations to fulfill their mission through effective fundraising strategies. His expert fundraising counsel to nonprofit organizations incorporates major donor strategies, training workshops, planned gift marketing, and capital campaign counsel.
Brad is a founding parent and serves on the board of trustees for Veritas Classical School. In addition, he serves on the boards of directors for Young Life St. Augustine, Christian Surfers US, the Reid Saunders Association, and Young Life of Greater New York, and is an elder at Good News Church.
Brad received his B.A. in Communications from the University of Florida and his M.A. in Theology from Fuller Seminary. He and his wife, Wendy, love living in St. Augustine, Florida, and have 4 children: Max, Dakota, Jack and Sydney.
Ame Eldredge, Partner and Senior Consultant, first discovered a talent for training and development during her fifteen-year career with Young Life, serving in several roles including Area Director, Regional Trainer and assisting in National Staff Training events. As a Regional Trainer, she helped field staff in Florida become proficient in fundraising, building support teams, financial management and donor relations.
Ame has a broad array of experience in the nonprofit sector. Having served on staff with several organizations serving such populations as youth in crisis, the homeless and the uninsured, she brings an intimate knowledge of management and advancement matters in this arena. She currently serves on the board of Global Teams International.
Ame graduated from Flagler College in St. Augustine, Florida with a B.A. in Philosophy and Religion and has done graduate work through Fuller Seminary. Ame and her husband, Mark reside in Jacksonville, Florida.
The Focus Group Practicum
Key Principles of Fundraising
Fundraising is not about the latest technology or tactics – it’s all about relationships and developing lifelong partnerships who are excited about investing in your mission! Learn the time-tested principles behind a more sustainable – and more satisfying – approach to raising all the money your school needs to fulfill its mission.
The Taking Donors Seriously® Framework
Whether you are working to raise a $50,000 annual fund or $5 million for new buildings, the framework is the same. Learn the five key elements of a more relational, strategic approach to fundraising: Case, Leadership, Prospects, Strategy and Plan.
Deep Dive: Prospects
The 80/20 rule applies even to fundraising – so why handle every donor the same way? Learn how to develop, segment and prioritize your prospect list, assign a “target high” and a “target low” to each donor, and determine the appropriate cultivation strategy for each one. Deep Dive: Leadership You don’t have to do it alone! There are many valuable roles that volunteers can play in your school’s fundraising effort. We’ll go into more depth on each of those key roles, and discuss how to recruit your own team of volunteer leaders.
Bonus: The Case for Support
The FOCUS Group will provide participants access to our e-learning videos on how to develop and use a Case for Support, and provide a 1:1 follow-up call with a consultant to review a draft Case. ABOUT AND BIOS: The FOCUS Group is a fundraising consulting firm serving Christian nonprofits around the US and internationally. In recent years, it has served Geneva School of Boerne (TX), Veritas School (Richmond, VA), Paideia Academy (Knoxville, TN), Cedar Tree Classical Christian School (Ridgefield, WA), Faith Christian School (Roanoke, VA), Westminster Academy, (Memphis, TN), Covenant Christian Academy (Harrisburg, PA), Regents School (Charlottesville, VA) and the ACCS itself.